Today is the eve of this year’s Peace Day, an international initiative for peace and nonviolence. This year it has a particular emphasis on the Democratic Republic of Congo, with … Continue reading Who will you make peace with? – Interview with Jeremy Gilley, Founder of Peace One Day
Kickstart Your Business
This post is slightly different from usual, in that it’s about a forthcoming event rather than a reflection on something I’ve already done. The event is ‘Kickstart Your Business’ and my contribution will be to use my coaching skills to help people clarify what they want from their business, focus on achieving their goals and get the support they need to make it all work for them. I’d be very grateful if you could pass on the link to this post, or to our Kickstart page on Eventbrite (http://kickstartyourbusinessuk-auto.eventbrite.com/) to anyone who is just starting out in their business or who is thinking of setting up on their own. (more…)
Personal branding wins out
The polls are now closed, your votes have been counted and verified, and the final result is: change my website address to http://www.lizgooster.com. 59% of you plumped for this option, while 32% voted for http://www.businessclasscoach.com and 9% for other (with a couple of people suggesting I use both urls). It seems that the concept of the personal brand is an increasingly popular one and I got several comments emphasising that in providing professional services in a one-to-one context such as coaching, you <em>are </em>your brand. I guess I’m also lucky in having an unusual surname, so it’s easy for me to have a web address that is (a) available and (b) unique. I was concerned about losing the ‘business’ and ‘coaching’ associations if I switched to my name at the top of the web page, but as the more technically-minded pointed out, visibility in searches and so on depends on the content of the page, how it’s tagged and so on. Others suggested keeping both domains and this is something I will be looking into. I’m extremely grateful to all of you who took the time to cast your vote and the discussions the polls have generated, both online and offline, have been really useful in helping me think how I might develop my brand and my online presence, both now and in the future. And since I always abide by the results of my polls, look out for http://www.lizgooster.com hitting the net waves shortly!