Tag: professional services

Personal branding wins out

The polls are now closed, your votes have been counted and verified, and the final result is: change my website address to http://www.lizgooster.com. 59% of you plumped for this option, while 32% voted for http://www.businessclasscoach.com and 9% for other (with a couple of people suggesting I use both urls). It seems that the concept of the personal brand is an increasingly popular one and I got several comments emphasising that in providing professional services in a one-to-one context such as coaching, you <em>are </em>your brand. I guess I’m also lucky in having an unusual surname, so it’s easy for me to have a web address that is (a) available and (b) unique. I was concerned about losing the ‘business’ and ‘coaching’ associations if I switched to my name at the top of the web page, but as the more technically-minded pointed out, visibility in searches and so on depends on the content of the page, how it’s tagged and so on. Others suggested keeping both domains and this is something I will be looking into. I’m extremely grateful to all of you who took the time to cast your vote and the discussions the polls have generated, both online and offline, have been really useful in helping me think how I might develop my brand and my online presence, both now and in the future. And since I always abide by the results of my polls, look out for http://www.lizgooster.com hitting the net waves shortly!


Want to start up a business? Go to the library!

 Ask most people what you need to do to set up a business and chances are they’d say things like: come up with an original idea; write a business plan; raise some capital; get a website – maybe even apply to go into the Dragon’s Den or into the boardroom with Alan Sugar! But how many would suggest that your first port of call should be a library? After my recent visit to the British Library, me for one! (more…)